November 2024
Q4

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player
REFERRAL BONUS: Get paid $500-$3,000 for referring employee candidates Learn More
2025
Q1

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player

COMPANY UPDATE

Jeff Niesen
President | Van Horn Automotive Group
 
Team,
As we close out the first quarter of 2025, I want to take a moment to acknowledge both the strides we’ve made and the shifting landscape we find ourselves navigating.
The theme we set at the start of the year—Progress, not Perfection—has never felt more relevant. In the face of global uncertainty, especially with evolving tariffs and trade dynamics, we’ve stayed focused, adaptive, and solutions-oriented.
Here’s where we’re gaining ground:
  • Retail sales volume came in nearly right on forecast for the first quarter, despite a very slow February in the sales department.
  • Fixed ops gross profit continues to trend upward, with promising momentum in service retention.
But let’s be candid—external pressures are mounting. Recent tariff developments and broader trade tensions are adding complexity to everything from vehicle pricing to inventory flow. These headwinds may create near-term volatility, but they also underscore the importance of staying focused on what we can control.
What does that mean for us?
  • Doubling down on guest experience—making every interaction count
  • Prioritizing transparency in everything we do (many dealers are already raising prices to take advantage of customer fears)
  • Staying agile in inventory management and sourcing
  • Continuing to build operational resilience across all departments
We don’t have all the answers today—and that’s okay. What we need is a team that’s willing to adapt, learn, and lead through change. And that’s more powerful than certainty.
Let’s keep the momentum going. Let’s keep showing up with purpose. And let’s keep choosing progress.
 
Thank you for everything you do—your effort and energy are the reason we move forward, even in the face of the unknown.
Here’s to Q2 and beyond.
 
Jeff Niesen, President & CEO 

IN THE NEWS

Van Horn Shines at the 2025 Milwaukee Auto Show

Van Horn Automotive made a standout impression at this year’s Milwaukee Auto Show, proudly representing as the only dealer group with a booth on display. Over the 10-day event, our space drew hundreds of attendees, thanks to the energy and enthusiasm of our incredible volunteers, sales staff, and BDC team members.

A major crowd-pleaser was our Oil for Life raffle, which generated tons of excitement and helped keep traffic flowing to our booth. We also highlighted the progress of our new Van Horn Honda of Glendale dealership, sparking curiosity and enthusiasm from the local community.

Huge thanks to everyone who helped bring this event to life—your hard work and dedication made a powerful impact. Way to go, Team Van Horn!

Igniting Our Social Media Skills with RussFlipsWhips!

We had the incredible opportunity to welcome RussFlipsWhips and his team for an engaging and energizing social media training, with a special focus on TikTok!

Russ shared his inspiring journey—from how he got started to the strategies behind his explosive growth—and gave us a behind-the-scenes look at what makes his content stand out. From crafting engaging hooks to mastering video techniques and creative storytelling, our sales teams dove into hands-on training and left with actionable tips to elevate our digital presence.

With these new skills in our toolbox, we’re more excited than ever to boost our content and connect with audiences in fresh, authentic ways.

👉 Follow along with our journey on Facebook, Instagram, TikTok, and LinkedIn!

 
🎳 Van Horn Hits the Lanes for Youth Mentorship 🎳

Team members from across the Van Horn Automotive Group showed up to support Big Brothers Big Sisters of WI Shoreline at their annual Bowling Event!

We had participation from locations across our automotive group—from Stevens Point and Manitowoc to Sheboygan County—coming together to support youth mentorship and make a positive impact in our communities.

Special shoutout to our crews from Van Horn CDJR of Manitowoc, Van Horn Nissan of Stevens Point, Marketing and the BDC team who came ready to bowl, connect, and represent what it means to Amaze both inside and outside the workplace.

As an employee-owned company, we’re proud to champion causes that align with our values. Whether it's behind the wheel or at the bowling alley.

 

 

💙 2025 Pay It Forward Recap – $7,500 Donated Across Our Communities! 💙

Van Horn Automotive Group proudly continued our Pay It Forward initiative throughout 2025, partnering with local Chambers and community events to support nonprofits chosen by everyday heroes in our communities. Thanks to your support and participation, we donated a total of $7,500 this year to causes that matter!

Here’s a look back at the impact we made together:

  • Lomira Annual Banquet – Citizens of the Year, Phil and Jackie Luedtke, selected the Lomira Fire Department to receive the $1,000 donation.

  • Portage Business Council Annual Dinner – The winner from Oso Brewery directed their donation to the Interfaith Food Pantry.

  • Elkhart Lake Annual Chamber Dinner – Van Horn was honored to be recognized as a Chamber Champion! The Pay It Forward winner from Quit Qui Oc selected the Humane Society of Sheboygan County.

  • Manitowoc Awards of Distinction – Mike Foti presented an additional award, and the Pay It Forward recipient chose Big Brothers Big Sisters of the Shoreline.

  • Stoughton Annual Meeting – A representative from Fort Littlegreen selected Imagine Academy for their $1,000 donation.

  • Sheboygan Annual Champions Gala – A guest from Bookworm Gardens won and directed the donation right back to Bookworm Gardens.

  • Plymouth Chamber Annual Awards Dinner – Jackie Pottratz from Allechant Boutique chose Project Angel Hugs as her nonprofit of choice.

Additionally, Van Horn proudly attended the Samaritan’s Hand and Habitat for Humanity Annual Galas and more to show continued community support.

👏 A huge thank you to everyone who helped make this initiative a success—from our team members attending these events to the incredible organizations making an impact every day. Your involvement keeps our mission alive: People. Purpose. Passion.

To learn more about these opportunities visit: 2025 Events & Guest Lists

Van Horn Sponsorship Spotlight: Amanda Lucksted Leads the Way
 

Amanda Lucksted Shines at Dale Carnegie Women’s Leadership Academy 🌟

Please join us in celebrating Amanda Lucksted for graduating from the Dale Carnegie Women’s Leadership Academy—an opportunity she earned through a company-sponsored scholarship!

Not only did Amanda complete the program with excellence, but she was also honored with the Breakthrough Presentation Award, recognizing her exceptional personal and professional growth throughout the academy.

This program empowers women to strengthen their leadership skills, and Amanda is excited to bring those insights back to the workplace. We’re proud to support her on this journey and look forward to the continued impact she’ll make here at Van Horn!

👏 Way to go, Amanda!

Volunteer Program Reminder

 

At Van Horn, giving back is more than a value—it’s part of our culture. Through our Volunteer Time Off (VTO) program, part-time employees receive 8 hours and full-time employees receive 12 hours annually to support causes they care about.

In the past, we've used an average of just 5% of our available VTO hours. In 2025, we're aiming higher—with a bold goal to reach 25% usage by the end of the year.

Whether you volunteer individually or as a team, your time makes a difference. Let’s work together to meet this goal and make an even greater impact in the communities we serve.

Need help finding a volunteer opportunity? Contact Lauren Splivalo at [email protected]—she’s here to help!

 

ANNOUNCEMENTS

2023 Volunteers
Retirements
CONGRATULATIONS! KIA's Max Umbs (Selected to KIA's Skills National Cup)
  • Who Owned It?

    If you catch one of your fellow employees going the extra mile for the dealership, your team or a customer; please nominate them to be recognized at the next Town Hall meeting. Winners will receive a trophy for their work station for the month, and they will be entered into larger prize drawings throughout the year.
    Nominate a Coworker
  • Share Your Celebrations!

    We are always looking for new exciting content for our quarterly newsletters. Did you get married, have a new grandchild, a graduation in your family, a wedding anniversary, etc? We want to share your celebrations! To have your celebration featured in the newsletter send an email to Paige in HR at:

    [email protected]

  • Revamp of our Apparel Store!

    When you visit, you'll immediately notice our expanded selection of items and the addition of four distinct logos to choose from: Van Horn, WDS, Cloudlot, and WCC. Notably, our volunteer blue Van Horn shirt is now conveniently available at your nearest parts department, and we're pleased to offer it at a new price of $5. So, if you're in the market for some fresh apparel, be sure to check it out!
    Order Apparel

UPCOMING EVENTS

Looking to participate in a Van Horn Event 
or even use your volunteer hours?
View All Events

WORK ANNIVERSARIES

April
May
June
1 Year
Blake Dillavou
4/1/2024
Keith Kornely
4/1/2024
Val Plouff
4/4/2024
Jesus Barrera Vargas
4/09/2024
Robert Klug
4/9/2024
Jacob Sturm
4/15/2024
Trevor Peters
4/16/2024
Maxwell Stephenson
4/17/2024
Oscar Rivadeneyra
4/18/2024
Emma Jamrosz
4/22/2024
Andrew Smith
4/22/2024
Austin Vande Zande
4/22/2024
Zach Jaschob
4/26/2024
Jack Hutter
4/29/2024
Shahmeer Khan
4/29/2024
Aleicea Avina
4/30/2024
2 Years
Jocelyn Gahagan
04/03/2023
Jacob Rubsam
04/03/2023
Dave Slatinshek
04/03/2023
Vanhsay Ratsimeuang
04/05/2023
Javonte McMiller
04/10/2023
Kyle Swangstu
04/10/2023
Sylvain Ly
04/18/2023
Mitchell Kietzmann
04/24/2023
3 Years
Nicholas Randall
04/04/2022
Nathan Stierna
04/04/2022
Elijah Tuesburg
04/04/2022
David Eagle
04/11/2022
Jody Leischner
04/18/2022
James Barber
04/25/2022
Kevin Barnes
04/25/2022
Chris Meyer
04/25/2022
4 Years
Amanda Lucksted
04/05/2021
Gwen Mayers
04/12/2021
Thomas Junk
04/13/2021
Jessica Michaels
04/19/2021
James Fromm
04/23/2021
6 Years
Wilfred Vande Slunt
04/29/2019
7 Years
Kristen Storm
04/09/2018
John Heal
04/17/2018
Barbara Pahl
04/30/2018
Edward Pahl
04/30/2018
8 Years
Ryan Thiel
04/17/2017
9 Years
Anthony Mendez
04/18/2016
Dustin Medved
04/21/2016
11Years
Mark Schnell
04/25/2014
17 Years
Kyle Fale
04/01/2008
1 Year
Ricky Raeder
05/02/2024
Chris Jentges
05/06/2024
Jeff Dean
05/06/2024
Brian Strandt
05/06/2024
Jonathan Hartman
05/07/2024
Peter Karczewski
05/09/2024
Haziel Perez
05/10/2024
Deklin Steiner
05/10/2024
Eric Adams
05/15/2024
Fernando Huerta
05/15/2024
Charles Reschke Jr.
05/16/2024
Greg Barber
05/20/2024
David Kramer
05/20/2024
Billy O'Dwyer
05/20/2024
Alex Reimer
05/27/2024
Shelby Schroeder
05/28/2024
Jacob Knight
05/28/2024
2 Years
Jacob Armentrout
05/08/2023
Justin Dassow
05/08/2023
Waycee Thomas
05/15/2023
Peyton Veenendaal
05/15/2023
Bailey Hetzel
05/22/2023
Henry, Daniel J.
2/13/2023
Allan Reseburg
05/23/2023
Kristen Leschke
5/23/2023
3 Years
Terry Wehse
05/02/2022
Gary Schaefer
05/04/2022
Shawn Kunkle
05/10/2022
Ken Newbury
05/18/2022
Tim Donahue
05/23/2022
4 Years
Steve DoBas
05/04/2021
Steve Kujala
05/17/2021
5 Years
Jeremy Watts
05/18/2020
Jason Springer
05/26/2020
6 Years
Michael Augustine
05/07/2019
Dan Ronayne
05/17/2019
Tim Darr
05/17/2019
7 Years
Cody Suddeth
05/03/2018
8 Years
Aaron May
05/22/2017
12 Years
Sarah Dinkelman
05/13/2013
Scott Heinecke
05/22/2013
14 Years
Lisa Mickelson
05/02/2011
Jesse Jaehnig
05/23/2011
23 Years
Matt Klemme
05/27/2002
25 Years
Bruce Vreeke
05/25/2000
38 Years
Dan Welnetz
05/11/1987
1 Year
Mason Carlson
06/03/2024
John Knapp
06/03/2024
April Heinecke
06/03/2024
Justin Pena-Borbon
06/04/2024
Adela Prado
06/05/2024
Dale Piscitello
06/05/2024
Stephanie Zimmerman
06/05/2024
Brennan Van Horn
06/10/2024
Faith Cunningham
06/11/2024
Abby Mydlowski
06/13/2024
Justin Cagle
06/13/2024
Veronika Henning
06/14/2024
Ryan Schreurs
06/17/2024
Devon Jones
06/24/2024
Collin Gneiser
06/24/2024
2 Years
John Piontkowski
06/01/2023
Jacob Ortega
06/12/2023
Richard Tofte
06/13/2023
Dakota Phippen-Wollam
06/19/2023
Bryce Remy
06/21/2023
Frederick Haack
06/23/2023
Anthony Alexander
06/23/2023
David Yanke
06/26/2023
3 Years
Jeri Johnson
06/01/2022
Jennifer Messenger
06/06/2022
Yusef Qandeel
06/07/2022
Alyssa Glenetske
06/20/2022
Ariana Hendricks
06/27/2022
Jane Weinfurter
06/27/2022
4 Years
Sheila Barger
06/01/2021
Peter Hilbelink
06/01/2021
Kou Vue
06/07/2021
Darren Leher
06/07/2021
5 Years
Christine Preder
06/01/2020
Zach Hasenstein
06/01/2020
Shannon Laehn
06/04/2020
Brenna Prieto
06/15/2020
Rhea Williams
06/22/2020
6 Years
Jake Beringer
06/24/2019
James Grossen
06/26/2019
7 Years
Zachary Walsh
06/18/2018
9 Years
Chris Craemer
06/10/2016
Jared Henning
06/27/2016
10 Years
Brian Tatela
06/04/2015
11 Years
Jean Orozco
06/02/2014
Mark Sloan
06/16/2014
Thomas Malone
06/30/2014
13 Years
Fredric Fabris
06/08/2012
Lindy Guetzke
06/08/2012
18 Years
Amy Horness
06/28/2007
20 Years
Jarred Birschbach
06/13/2005
Chris Otters
06/27/2005
22 Years
Adam Gaedke
06/13/2003
24 Years
Dan Schreiner
06/25/2001
25 Years
Colleen Butler
06/29/2000
27 Years
Dale Klein
06/18/1998
November 2024
Q4

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player

GET TO KNOW

Paige Van Dixhorn /  Service BDC Manager

Fun fact about you.

I am getting married in May of this year! My life has been consumed by wedding planning lately, but I wouldn’t want it any other way.

What’s a place you’d love to travel to?

My fiancé and I have a deep passion for travel. We enjoy a quick weekend getaway to Door County, Wisconsin Dells or Green Bay a few times a year. However, our most recent big adventure took us to London and Paris. Next on our travel itinerary are Italy and Slovenia, as this is where our families originated from.

What’s something your passionate about outside of work?

Outside of work, I like to keep busy. Whether we are renovating our home, wedding planning, traveling, camping, or spending time with friends and family; my calendar is almost always full. Life goes so fast, so I try to spend my time with those I love doing things I enjoy as much as I can.  

If you could jump in a time machine, would you go forward or backwards and to what time?

Cheesy maybe, but I would travel back in time to when I was a kid. Maybe 8 years old or so. Childhood innocence and imagination, limited technology, playing outside until the streetlights came on with my cousins or neighbor kids, spending time with my grandma. A lot of things we tend to take for granted that I would love to experience again, even for a day. The simple things, when life seemed slower.

What’s your favorite movie quote?

“Where we're going, we don’t need roads.” – Back to the Future. Only the greatest trilogy of all time. To me this quote means endless possibilities. Make the impossible, possible. Make your own road.

What would you choose to have an unlimited supply of in the office?

DRINKS. I feel like no matter what I am doing I am always wanting something to drink, something to sip on. My personal favorite, a cold can of Fresca!

What’s a piece of advice you’d give someone starting their career in the industry?

For someone starting their career in the industry, my advice would be to prioritize building connections. Step out of your comfort zone, even if you're naturally inclined to stay within your bubble. Take the initiative to help others, ask questions, and actively participate in company activities. Networking and fostering relationships are one of the most effective ways to grow professionally. Reflecting on my own experience, taking on a managerial role was intimidating, but my success would not have been possible without the support, guidance, and advice I received from those around me. Without a team, a peer, even a friend, sometimes things can seem impossible. But I promise you here, with Van Horn; there is always someone willing and wanting to give you the guidance and advice someone once gave them.

GET TO KNOW

Brittney Dean /Sales BDC Manager

Fun fact about you:
I once met Pauly Shore while working in hospitality. He was filming a documentary, and I had no idea who he was! Naturally, I pretended like I did, playing it cool the whole time. For clarification, I did follow our procedure and notify marketing, but they were out for the day. So, I ended up handling it myself—completely clueless about who I was talking to!

What’s a place you’d like to travel to?

I enjoy the little things in life. A simple, quiet, serene spot in nature, like a remote cabin in the woods or a quiet lakeside retreat. Somewhere I could just unplug completely and enjoy some peace and quiet—no crowds, no noise, just me and the scenery.

What’s something you're passionate about outside of work?
I’m really passionate about exploring different perspectives through books or podcasts.  I love diving into stories or discussions that give me new insights or ways of thinking. It’s not about having a busy schedule—just having meaningful moments that spark curiosity.

If you could jump in a time machine, would you go forward or backwards and to what time?
I’d probably head forward in time (as long as I stay the same age, of course). I’m curious to see how technology advances and how society evolves in ways we can’t even imagine yet. There’s something exciting about the unknown future, and I’d love to see how the things we take for granted today might be totally different in the years to come.

What’s your favorite movie quote?
“Run your own race.” – The Wolf of Wall Street
I love this quote because it’s a reminder to stay focused on your own goals and not get distracted by others. It’s easy to compare yourself to others, but real success comes from carving your own path and sticking to it.

What would you choose to have an unlimited supply of in the office?
Definitely snacks. Not because I’m constantly hungry, but because having a variety of options can be the perfect little distraction during a break. Whether it’s something sweet or savory, it’s a small treat that makes a long day feel a little more manageable.

What’s a piece of advice you’d give someone starting their career in the industry?
Don’t be afraid to fail—and don’t expect to have all the answers right away. Every misstep is a lesson, and success often comes from learning what doesn’t work. Be patient with yourself, ask questions, and embrace the process. The best growth happens when you’re willing to step outside your comfort zone and take calculated risks.

Onyx
Mason Carlson
Pepe
Trish Carver
Gunner
Jarrod Gesell
Ozzy
Kevin Beckmann
Duna and Duque
Ruth Martinez
Oliver and Piper
Fred Wacker

PET CORNER

Empower People. Amaze Customers.
Copyright © 2024 | Van Horn Automotive Group
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