November 2024
Q4

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player
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WHEELERS & DEALERS
Q1 l 2026


Driven | Learner | Kind | Team Player

COMPANY UPDATE

Jeff Niesen
President | Van Horn Automotive Group
Team,
As we close out the first quarter, I want to take a moment to reflect on where we are, what we’ve learned, and where we’re headed.
The start of this year has required a significant amount of change across our organization. In January, we launched Tekion and began our transition to Zurich as our finance and insurance partner. At the same time, we continued evolving how we source used vehicles across our stores. These are not small adjustments—they represent meaningful shifts in how we operate day to day.
Some of these changes are already producing encouraging results.
Our efforts to source used vehicles through new avenues are proving effective. We are seeing stronger gross performance on these units, which reinforces that broadening our approach, and increasing store-level involvements, is the right move. This is an area where continued focus and consistency will drive even greater results.
Similarly, our transition to Zurich is beginning to show progress. We are seeing early improvement in finance and insurance gross profit. That said, we are still in the early stages, and there remains significant opportunity ahead. The long-term success of this partnership will depend on how consistently we apply the processes and training being introduced.
At the same time, we need to be candid about where things have been more challenging.
The transition to Tekion has been a rough road. While our sales and service teams have made meaningful progress, we are not yet where we need to be, particularly in accounting and our BDC operations. We are continuing to work with Tekion to solve these challenges, and it will take time, patience, and continued problem-solving across all departments to reach the level of consistency and comfort we expect.
From a performance standpoint, January was a difficult month for our group. That experience was not unique to us. Nearly every dealer I’ve spoken with across the country faced similar headwinds. What matters most is how we responded. February showed solid improvement and March has continued that positive momentum.
As we look ahead, our focus is clear. We must continue to:
  • Strengthen our execution within Tekion across every department
  • Fully embrace and apply the Zurich processes and training
  • Build on the progress we’ve made in used vehicle sourcing
We are still working through a period of transition, and that comes with challenges. But it also creates opportunity. Once we move through the learning curve and reach greater consistency with our systems and processes, we will be in a much stronger position as an organization.
What has not changed is our mission: to Empower People and Amaze Customers. That remains the foundation for how we operate and how we move forward together.
Thank you for your continued effort, adaptability, and commitment.

 Jeff Niesen

Van Horn Automotive Group

President and CEO

IN THE NEWS

Racing Into Summer: TrucksFor25K Supports Local Dirt Track Racing
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Van Horn Automotive Group is excited to announce a new sponsorship partnership between TrucksFor25K and the Plymouth Dirt Track, one of the area's premier destinations for dirt racing and family entertainment.

This partnership represents an exciting opportunity to increase awareness of the TrucksFor25K brand while strengthening our connection to the communities we serve. The Plymouth Dirt Track attracts hundreds of passionate race fans throughout the season, making it an ideal place to showcase our inventory, engage with customers, and introduce new audiences to the value and selection available through TrucksFor25K.

As part of the sponsorship, TrucksFor25K will receive prominent visibility throughout the facility, including signage in the track infield, multiple bleacher locations, and within the pavilion. Fans will also see the TrucksFor25K brand featured through race-day giveaways, promotional opportunities, and exciting on-site activations designed to keep our name top of mind throughout the season.

One of the highlights of the partnership is serving as the official Pace Truck Sponsor. This high-profile role places the TrucksFor25K brand directly in front of spectators before every race, creating a memorable and consistent presence throughout race nights.

In addition, the partnership includes dedicated vendor space at select races, allowing our team to interact directly with fans, answer questions, showcase vehicles, and build relationships with potential customers. These face-to-face interactions are invaluable as we continue to grow brand recognition and strengthen customer trust across the region.

At Van Horn Automotive Group, community involvement remains a key part of who we are. Partnerships like this allow us to support local entertainment, connect with our neighbors, and continue building awareness of the brands that help drive our success. We look forward to an exciting season at the Plymouth Dirt Track and the many opportunities this partnership will create for TrucksFor25K and Van Horn Automotive Group.

 
RSVP Today for Our 60th Anniversary Celebration

For 60 years, Van Horn Automotive has grown, evolved, and thrived because of the dedication, passion, and commitment of our employee owners. This milestone belongs to all of us, and it's time to celebrate together!

We are excited to invite you and a guest to join us for an evening of food, fun, prizes, entertainment, and memories as we celebrate Van Horn Automotive's 60th Anniversary.

CLICK HERE TO SIGN UP

Event Details

📍 The Osthoff Resort – Elkhart Lake, WI

📅 Saturday, October 3, 2026

🕔 Doors Open: 5:00 PM

🍽️ Dinner: 6:00 PM

🎉 Program, prizes, and live entertainment to follow

Need Overnight Accommodations?

Special room rates start at $179 per night for a standard room.

To reserve your room:

📞 Call 855-876-3399

Please mention "Van Horn Automotive" when making your reservation.

Room Reservation Deadline: September 1, 2026

Help Us Give Back

As part of our 60th Anniversary celebration, we're partnering with the Sheboygan County Food Bank to support families in our community.

🥫 Bring one unopened, non-perishable food item and receive:

  • One drink ticket or
  • One raffle ticket

It's a simple way to make a meaningful impact while celebrating this special occasion together.

RSVP Today

Please register as soon as possible so we can finalize event details and ensure an incredible evening for everyone.

We look forward to celebrating six decades of success, honoring the people who made it possible, and looking ahead to the exciting future we will continue to build together.

Thank you for being part of the Van Horn story. We can't wait to celebrate with you!

See you in October!

 
Investing in Leadership, Investing in Our Community

Congratulations to Waycee Thomas, Service Advisor at Van Horn Kia, and Paige Matelko, Service BDC Manager, on graduating from the Leadership Sheboygan County program!

Over the course of ten months, Waycee and Paige participated in immersive full-day sessions designed to deepen their understanding of the people, industries, and organizations that shape Sheboygan County. Through hands-on experiences, community engagement, and a collaborative group project, they explored key sectors including healthcare, education, manufacturing, government, and nonprofit organizations.

Leadership Sheboygan County equips participants with the knowledge, connections, and perspective needed to make a positive impact in their workplaces and throughout the community.

We are proud of Waycee and Paige for their commitment to personal and professional growth and look forward to seeing how they apply their new insights and leadership skills at Van Horn and beyond.



Celebrating Our Newest High Gear Apprentices

Van Horn Automotive Group is proud to welcome Chase Kramer, Samuel Sanchez, and Ryan Wolter to the High Gear Apprenticeship Program! 

The High Gear Program is a hands-on, industry-driven apprenticeship designed to develop the next generation of skilled automotive professionals. Through mentorship, training, and real-world experience, participants gain valuable knowledge while building rewarding careers in the automotive industry.

Chase, Samuel, and Ryan have each demonstrated dedication, enthusiasm, and a strong commitment to learning, making them excellent additions to this growing initiative.

At Van Horn Stevens Point, Chase Kramer has begun his apprenticeship under the guidance of mentor Trevor. At Van Horn Latino, Samuel Sanchez is working alongside mentor Arnulfo as he develops his technical skills and industry knowledge. At Van Horn Honda of Glendale, Ryan Wolter has officially joined the program under the mentorship of Manny, where he will continue building his skills and gaining valuable hands-on experience.

We are excited to support Chase, Samuel, and Ryan as they take this important next step in their careers and look forward to watching them grow and succeed within the Van Horn family.

Please join us in congratulating Chase, Samuel, and Ryan on this exciting achievement!

🔧 Get to Know / Max Umbs

  Featured Technician 

Max Umbs has once again been selected to compete in the 2026 Kia Skill National Cup, an honor reserved for the top technicians in the country. As a past national champion and World Cup competitor, Max continues to set the bar with his skill, dedication, and commitment to his craft. Those who work alongside Max see his impact every day. As his manager shared, "Max is a delight to work with. Not only does he possess a wealth of automotive knowledge, but he also strives to impart that knowledge and wisdom on his fellow technicians. He comes to work every day with the goal of making things better for our customers and our staff. We are fortunate to call him our colleague."

Max will be heading to Irvine, California this April, and we’re all looking forward to cheering him on as he represents Van Horn on the national stage once again.

Max's professional accomplishments are impressive, but there is more to his story! Enjoy getting to know Max a little better.

What first interested you in becoming a technician?  

I was almost born with a wrench in my hand...  My Dad worked at a motorcycle shop, and I spent a decent chunk of the first couple years of my life around that shop.  At 2-3 years old, I was getting hand-me-down tools and random parts to play with from the guys in the shop.

If you weren't a mechanic, what do you think you would be doing?  

If I weren't an auto technician, I would probably be working as a motorcycle technician either for a shop or a race team.  Outside of that, maybe an instructor for automotive.

What is your dream car?

 

I don't really have a dream car...although I would probably be pretty happy with a custom 1930s street rod.

What do you think people would be surprised to know about you?

I used to play paintball at a competitive/national level.  I also managed one of the largest indoor paintball fields in the nation.

Favorite food or restaurant?  

A high quality filet mignon will always be welcome...but I do also love pizza, burritos, and pretty much anything made with potatoes...

What do you do outside of work? Hobbies?  

Shooting sports.  I've been around guns all my life, and currently work part time in the industry as a safety officer, gunsmith, and instructor.

Be sure to wish Max good luck if you see him. We’ll all be cheering him on!

To read more visit: https://bit.ly/4sn6bP7

💎 How One Family’s Vision became an Automotive Legacy

For six decades, Van Horn Automotive Group has been shaped by the vision of one family, strengthened by generations of leadership, and sustained by employees who believe in something bigger than a job. From a single Chevrolet dealership in Plymouth to a state-wide, employee-owned automotive group, our story is one of resilience, opportunity, and people-first values.

We’re excited to celebrate this milestone together at our 60th Anniversary Party on October 3rd at The Osthoff Resort. Save the dates have been mailed—keep an eye out! Registration details will be shared in the coming months, and we have a lot of fun things planned. You won’t want to miss it.

In the meantime, explore the moments—both triumphant and challenging—that helped define who we are, where we came from, and where we’re headed next.

Visit https://www.vhcars.com/60-anniversary/ to view our timeline, read our 60-year story, and hear from the people who helped shape our culture.

📖 Employee Stories

What’s one habit that’s made you more successful?

Amanda Wasmer- Marketing

One habit that has made me more successful is staying open to continuous learning, whether it’s new tools, skills, or industry knowledge. When I feel overwhelmed by unfamiliar tasks, I remind myself to focus on what I’ll gain, which helps me push past discomfort and grow.

 

Max Schuer- CFO

If I had to pick, it'd be staying consistently grounded and approachable. I make a conscious effort to stay level-headed and keep things in perspective. While the role of CFO comes with greater responsibility and decision-making, I try not to let it create distance between myself and others. My goal is to create space for open communication and better decisions by empowering others to step up, lead, and have their voices heard. After all, we are all employee owners who are working toward empowering people to amaze customers.

ANNOUNCEMENTS: Pets, Babies & More, We Want to Celebrate You!

"We’d love to celebrate your exciting moments! Whether it’s a pet, a baby announcement, or any personal news you’d like to share, please send your updates to Kennedy. You can also watch upcoming emails with opportunities to be featured in “Get to Know” and other fun segments.
Reach out anytime at KBitter@vhcars.com."

2023 Volunteers
Retirements
CONGRATULATIONS! KIA's Max Umbs (Selected to KIA's Skills National Cup)
  • Who Owned It?

    If you catch one of your fellow employees going the extra mile for the dealership, your team, or a customer, please nominate them to be recognized at the next Town Hall meeting. Winners will receive a trophy for their work station for the month, and they will be entered into larger prize drawings throughout the year.
    Nominate a Coworker
  • UPCOMING EVENTS

    Looking to represent Van Horn in the community?
    Join us at upcoming community events, golf outings, parades, grand openings, and more! It's a great way to connect with coworkers, customers, and the communities we serve.
    View All Events
  • Revamp of our Apparel Store!

    When you visit, you'll immediately notice our expanded selection of Van Horn apparel and branded merchandise. From everyday essentials to new apparel options, there are plenty of ways to show your Van Horn pride both at work and in the community.
    If you're looking to refresh your wardrobe or pick up some new Van Horn gear, be sure to check it out!
    Order Apparel
  • Volunteer Reminder

    Did you know you receive paid volunteer hours each year?
    Van Horn employees are encouraged to give back through community service.
    ⭐ Full-Time Employees: 16 paid volunteer hours annually
    ⭐ Part-Time Employees: 8 paid volunteer hours annually
    Use your volunteer hours to support causes you're passionate about, participate in Van Horn-sponsored volunteer opportunities, or make an impact in your local community.

    Volunteer Now!
November 2024
Q4

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player
Empower People. Amaze Customers.
Copyright © 2026 | Van Horn Automotive Group
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