November 2024
Q4

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player
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WHEELERS & DEALERS
Q1 l 2026


Driven | Learner | Kind | Team Player

COMPANY UPDATE

Jeff Niesen
President | Van Horn Automotive Group
Team,
As we close out the first quarter, I want to take a moment to reflect on where we are, what we’ve learned, and where we’re headed.
The start of this year has required a significant amount of change across our organization. In January, we launched Tekion and began our transition to Zurich as our finance and insurance partner. At the same time, we continued evolving how we source used vehicles across our stores. These are not small adjustments—they represent meaningful shifts in how we operate day to day.
Some of these changes are already producing encouraging results.
Our efforts to source used vehicles through new avenues are proving effective. We are seeing stronger gross performance on these units, which reinforces that broadening our approach, and increasing store-level involvements, is the right move. This is an area where continued focus and consistency will drive even greater results.
Similarly, our transition to Zurich is beginning to show progress. We are seeing early improvement in finance and insurance gross profit. That said, we are still in the early stages, and there remains significant opportunity ahead. The long-term success of this partnership will depend on how consistently we apply the processes and training being introduced.
At the same time, we need to be candid about where things have been more challenging.
The transition to Tekion has been a rough road. While our sales and service teams have made meaningful progress, we are not yet where we need to be, particularly in accounting and our BDC operations. We are continuing to work with Tekion to solve these challenges, and it will take time, patience, and continued problem-solving across all departments to reach the level of consistency and comfort we expect.
From a performance standpoint, January was a difficult month for our group. That experience was not unique to us. Nearly every dealer I’ve spoken with across the country faced similar headwinds. What matters most is how we responded. February showed solid improvement and March has continued that positive momentum.
As we look ahead, our focus is clear. We must continue to:
  • Strengthen our execution within Tekion across every department
  • Fully embrace and apply the Zurich processes and training
  • Build on the progress we’ve made in used vehicle sourcing
We are still working through a period of transition, and that comes with challenges. But it also creates opportunity. Once we move through the learning curve and reach greater consistency with our systems and processes, we will be in a much stronger position as an organization.
What has not changed is our mission: to Empower People and Amaze Customers. That remains the foundation for how we operate and how we move forward together.
Thank you for your continued effort, adaptability, and commitment.

 Jeff Niesen

Van Horn Automotive Group

President and CEO

IN THE NEWS

🎉 Street Buy Raffle – Watch the Winner Reveal!


Thank you to everyone who joined the 2025 Street Buy Raffle live drawing. The turnout and engagement across our teams made it a great moment to celebrate together. Because of your efforts, we closed out the year with a $24,700 raffle pot — a strong reflection of the work happening across our stores to drive street purchases and strengthen our used vehicle pipeline.

Missed the live drawing? Watch the full recap below:

                             

🏆 Congratulations to Our Winners

  • 1st Place (55%) – Logan Wight
  • 2nd Place (30%) – Travis Clevenger
  • 3rd Place (15%) – Toua Xiong
Thank you again to everyone who participated and contributed to the success of this program. We’re looking forward to building on this momentum in 2026 and continuing to drive results together.
💙 Pay It Forward: Turning Moments into Impact

At Chamber of Commerce galas across the communities we serve, one of our favorite moments is giving the spotlight—and $1,000—to someone making a difference.

Through our Van Horn Pay It Forward Award, a local community member selects a nonprofit that matters to them, and we help bring that impact to life. It’s simple: one decision, real local impact.

This year, that impact has supported organizations like:
Sheboygan County Warming Center
Dogs2DogTags
Making Spirits Bright
Ascend Services, Inc.
Stoughton Area Community Foundation
Stevens Point Area Public School District Student Services
Lomira Food Pantry

And the impact goes even further through our ESOP Pay It Forward program, where employee-owners can direct giving to causes meaningful to them.

  • Haley selected Camp Evergreen (visit coming soon once the weather warms up)
  • Joel selected the Shebogyan County Humane Society
  • Roger’s selection is still in progress

Each moment—whether on stage or through ESOP—turns into something bigger.

As we celebrate 60 years of Van Horn, giving back isn’t just something we do—it’s who we are. Through Pay It Forward, we’re proud to continue showing up, connecting, and supporting the people and organizations making a difference every day.

 
🔧 Two New Apprentices Join the High Gear Program!

We’re excited to celebrate two team members who are officially taking the next step in their careers through our High Gear Apprenticeship Program!

👏 Welcome, Niko Vega – Glendale Honda

Niko has shown strong promise, dedication, and enthusiasm throughout his time with us. We’re proud to support him as he continues developing his skills under the mentorship of Brian at Glendale Honda. Niko is a fantastic addition to this growing initiative, and we can’t wait to see him thrive.

👏 Welcome, Anthony Donnell – Glendale

Anthony has also demonstrated commitment and drive, making him a great fit for the High Gear Program. With mentorship from Sean at Glendale, Anthony is stepping confidently into this hands-on learning experience designed to build the next generation of skilled automotive professionals.

👏 Welcome, Alex Assmann – Plymouth Dodge

Alex has shown promise, dedication, and enthusiasm throughout his time with us, and we are proud to support him as he takes this exciting next step in his career.

The High Gear Apprenticeship Program is a hands-on, industry-driven training initiative focused on developing future automotive technicians from within our own Van Horn family. Seeing team members like Niko and Anthony grow through this program is exactly what it’s all about.

Please join us in congratulating them as they begin this exciting chapter! 🚗🔧

💧 ESOP Challenge: Hydration Challenge
Keep track of your challenge here

At Van Horn, being an ESOP means more than just having shares in the company — it means we all play a role in building a strong, successful future together. As employee-owners, taking care of ourselves is another way we invest in the company we own. When we stay healthy, energized, and focused, we’re better able to support our teammates, serve our customers, and continue growing Van Horn. That’s why the ESOP Committee is excited to launch our Hydration Challenge! Each employee will receive a Van Horn water bottle and have the opportunity to track their daily water intake as we encourage a simple habit that supports wellness throughout the workday. Small actions can make a big difference. By prioritizing our health and encouraging one another, we strengthen the culture that makes Van Horn special. Healthy owners help build a stronger company — and together, WE OWN IT.

Thank you, Van Horn ESOP Committee

🔧 Get to Know / Max Umbs

  Featured Technician 

Max Umbs has once again been selected to compete in the 2026 Kia Skill National Cup, an honor reserved for the top technicians in the country. As a past national champion and World Cup competitor, Max continues to set the bar with his skill, dedication, and commitment to his craft. Those who work alongside Max see his impact every day. As his manager shared, "Max is a delight to work with. Not only does he possess a wealth of automotive knowledge, but he also strives to impart that knowledge and wisdom on his fellow technicians. He comes to work every day with the goal of making things better for our customers and our staff. We are fortunate to call him our colleague."

Max will be heading to Irvine, California this April, and we’re all looking forward to cheering him on as he represents Van Horn on the national stage once again.

Max's professional accomplishments are impressive, but there is more to his story! Enjoy getting to know Max a little better.

What first interested you in becoming a technician?  

I was almost born with a wrench in my hand...  My Dad worked at a motorcycle shop, and I spent a decent chunk of the first couple years of my life around that shop.  At 2-3 years old, I was getting hand-me-down tools and random parts to play with from the guys in the shop.

If you weren't a mechanic, what do you think you would be doing?  

If I weren't an auto technician, I would probably be working as a motorcycle technician either for a shop or a race team.  Outside of that, maybe an instructor for automotive.

What is your dream car?

 

I don't really have a dream car...although I would probably be pretty happy with a custom 1930s street rod.

What do you think people would be surprised to know about you?

I used to play paintball at a competitive/national level.  I also managed one of the largest indoor paintball fields in the nation.

Favorite food or restaurant?  

A high quality filet mignon will always be welcome...but I do also love pizza, burritos, and pretty much anything made with potatoes...

What do you do outside of work? Hobbies?  

Shooting sports.  I've been around guns all my life, and currently work part time in the industry as a safety officer, gunsmith, and instructor.

Be sure to wish Max good luck if you see him. We’ll all be cheering him on!

To read more visit: https://bit.ly/4sn6bP7

💎 How One Family’s Vision became an Automotive Legacy

For six decades, Van Horn Automotive Group has been shaped by the vision of one family, strengthened by generations of leadership, and sustained by employees who believe in something bigger than a job. From a single Chevrolet dealership in Plymouth to a state-wide, employee-owned automotive group, our story is one of resilience, opportunity, and people-first values.

We’re excited to celebrate this milestone together at our 60th Anniversary Party on October 3rd at The Osthoff Resort. Save the dates have been mailed—keep an eye out! Registration details will be shared in the coming months, and we have a lot of fun things planned. You won’t want to miss it.

In the meantime, explore the moments—both triumphant and challenging—that helped define who we are, where we came from, and where we’re headed next.

Visit https://www.vhcars.com/60-anniversary/ to view our timeline, read our 60-year story, and hear from the people who helped shape our culture.

📖 Employee Stories

What’s one habit that’s made you more successful?

Amanda Wasmer- Marketing

One habit that has made me more successful is staying open to continuous learning, whether it’s new tools, skills, or industry knowledge. When I feel overwhelmed by unfamiliar tasks, I remind myself to focus on what I’ll gain, which helps me push past discomfort and grow.

 

Max Schuer- CFO

If I had to pick, it'd be staying consistently grounded and approachable. I make a conscious effort to stay level-headed and keep things in perspective. While the role of CFO comes with greater responsibility and decision-making, I try not to let it create distance between myself and others. My goal is to create space for open communication and better decisions by empowering others to step up, lead, and have their voices heard. After all, we are all employee owners who are working toward empowering people to amaze customers.

ANNOUNCEMENTS: Pets, Babies & More, We Want to Celebrate You!

"We’d love to celebrate your exciting moments! Whether it’s a pet, a baby announcement, or any personal news you’d like to share, please send your updates to Kennedy. You can also watch upcoming emails with opportunities to be featured in “Get to Know” and other fun segments.
Reach out anytime at KBitter@vhcars.com."

2023 Volunteers
Retirements
CONGRATULATIONS! KIA's Max Umbs (Selected to KIA's Skills National Cup)
  • Who Owned It?

    If you catch one of your fellow employees going the extra mile for the dealership, your team or a customer; please nominate them to be recognized at the next Town Hall meeting. Winners will receive a trophy for their work station for the month, and they will be entered into larger prize drawings throughout the year.
    Nominate a Coworker
  • UPCOMING EVENTS

    Looking to participate in a Van Horn Event
    or even use your volunteer hours?
    View All Events
  • Revamp of our Apparel Store!

    When you visit, you'll immediately notice our expanded selection of items and the addition of four distinct logos to choose from: Van Horn, WDS, Cloudlot, and WCC. So, if you're in the market for some fresh apparel, be sure to check it out!
    Order Apparel
November 2024
Q4

WHEELERS & DEALERS

Driven | Learner | Kind | Team Player
Empower People. Amaze Customers.
Copyright © 2024 | Van Horn Automotive Group
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