

Jeff Niesen
Van Horn Automotive Group
President and CEO
Missed the live drawing? Watch the full recap below:
At Chamber of Commerce galas across the communities we serve, one of our favorite moments is giving the spotlight—and $1,000—to someone making a difference.
Through our Van Horn Pay It Forward Award, a local community member selects a nonprofit that matters to them, and we help bring that impact to life. It’s simple: one decision, real local impact.
This year, that impact has supported organizations like:
Sheboygan County Warming Center
Dogs2DogTags
Making Spirits Bright
Ascend Services, Inc.
Stoughton Area Community Foundation
Stevens Point Area Public School District Student Services
Lomira Food Pantry
And the impact goes even further through our ESOP Pay It Forward program, where employee-owners can direct giving to causes meaningful to them.
Each moment—whether on stage or through ESOP—turns into something bigger.
As we celebrate 60 years of Van Horn, giving back isn’t just something we do—it’s who we are. Through Pay It Forward, we’re proud to continue showing up, connecting, and supporting the people and organizations making a difference every day.
We’re excited to celebrate two team members who are officially taking the next step in their careers through our High Gear Apprenticeship Program!
Niko has shown strong promise, dedication, and enthusiasm throughout his time with us. We’re proud to support him as he continues developing his skills under the mentorship of Brian at Glendale Honda. Niko is a fantastic addition to this growing initiative, and we can’t wait to see him thrive.
Anthony has also demonstrated commitment and drive, making him a great fit for the High Gear Program. With mentorship from Sean at Glendale, Anthony is stepping confidently into this hands-on learning experience designed to build the next generation of skilled automotive professionals.
Alex has shown promise, dedication, and enthusiasm throughout his time with us, and we are proud to support him as he takes this exciting next step in his career.
The High Gear Apprenticeship Program is a hands-on, industry-driven training initiative focused on developing future automotive technicians from within our own Van Horn family. Seeing team members like Niko and Anthony grow through this program is exactly what it’s all about.
Please join us in congratulating them as they begin this exciting chapter! 🚗🔧
At Van Horn, being an ESOP means more than just having shares in the company — it means we all play a role in building a strong, successful future together. As employee-owners, taking care of ourselves is another way we invest in the company we own. When we stay healthy, energized, and focused, we’re better able to support our teammates, serve our customers, and continue growing Van Horn. That’s why the ESOP Committee is excited to launch our Hydration Challenge! Each employee will receive a Van Horn water bottle and have the opportunity to track their daily water intake as we encourage a simple habit that supports wellness throughout the workday. Small actions can make a big difference. By prioritizing our health and encouraging one another, we strengthen the culture that makes Van Horn special. Healthy owners help build a stronger company — and together, WE OWN IT.
Thank you, Van Horn ESOP Committee
Featured Technician
Max Umbs has once again been selected to compete in the 2026 Kia Skill National Cup, an honor reserved for the top technicians in the country. As a past national champion and World Cup competitor, Max continues to set the bar with his skill, dedication, and commitment to his craft. Those who work alongside Max see his impact every day. As his manager shared, "Max is a delight to work with. Not only does he possess a wealth of automotive knowledge, but he also strives to impart that knowledge and wisdom on his fellow technicians. He comes to work every day with the goal of making things better for our customers and our staff. We are fortunate to call him our colleague."
Max will be heading to Irvine, California this April, and we’re all looking forward to cheering him on as he represents Van Horn on the national stage once again.
Max's professional accomplishments are impressive, but there is more to his story! Enjoy getting to know Max a little better.
What first interested you in becoming a technician?
I was almost born with a wrench in my hand... My Dad worked at a motorcycle shop, and I spent a decent chunk of the first couple years of my life around that shop. At 2-3 years old, I was getting hand-me-down tools and random parts to play with from the guys in the shop.
If you weren't a mechanic, what do you think you would be doing?
If I weren't an auto technician, I would probably be working as a motorcycle technician either for a shop or a race team. Outside of that, maybe an instructor for automotive.
What is your dream car?
I don't really have a dream car...although I would probably be pretty happy with a custom 1930s street rod.
What do you think people would be surprised to know about you?
I used to play paintball at a competitive/national level. I also managed one of the largest indoor paintball fields in the nation.
Favorite food or restaurant?
A high quality filet mignon will always be welcome...but I do also love pizza, burritos, and pretty much anything made with potatoes...
What do you do outside of work? Hobbies?
Shooting sports. I've been around guns all my life, and currently work part time in the industry as a safety officer, gunsmith, and instructor.
Be sure to wish Max good luck if you see him. We’ll all be cheering him on!
To read more visit: https://bit.ly/4sn6bP7

For six decades, Van Horn Automotive Group has been shaped by the vision of one family, strengthened by generations of leadership, and sustained by employees who believe in something bigger than a job. From a single Chevrolet dealership in Plymouth to a state-wide, employee-owned automotive group, our story is one of resilience, opportunity, and people-first values.
We’re excited to celebrate this milestone together at our 60th Anniversary Party on October 3rd at The Osthoff Resort. Save the dates have been mailed—keep an eye out! Registration details will be shared in the coming months, and we have a lot of fun things planned. You won’t want to miss it.
In the meantime, explore the moments—both triumphant and challenging—that helped define who we are, where we came from, and where we’re headed next.
Visit https://www.vhcars.com/60-anniversary/ to view our timeline, read our 60-year story, and hear from the people who helped shape our culture.
What’s one habit that’s made you more successful?
Amanda Wasmer- Marketing
One habit that has made me more successful is staying open to continuous learning, whether it’s new tools, skills, or industry knowledge. When I feel overwhelmed by unfamiliar tasks, I remind myself to focus on what I’ll gain, which helps me push past discomfort and grow.
Max Schuer- CFO
If I had to pick, it'd be staying consistently grounded and approachable. I make a conscious effort to stay level-headed and keep things in perspective. While the role of CFO comes with greater responsibility and decision-making, I try not to let it create distance between myself and others. My goal is to create space for open communication and better decisions by empowering others to step up, lead, and have their voices heard. After all, we are all employee owners who are working toward empowering people to amaze customers.